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GCUC Canada is two days of coworking awesomeness. We can’t wait to see you there!

Event Schedule

8:15 am - 9:15 am

Doors Open for Badge Pickup

Grab your badge, meet our partners and make some new connections.


9:15 am - 9:20 am

Welcome & Housekeeping

Join us as we kick off the day!

Andrea Pirrotti

Global Enterprise Director, NewFlex

9:30 am - 10:00 am

Turning Strategy in Action

In this session new author and Director of Development and Innovation at The Covenant Group, Keita Demming will interview Kane Willmott to better understand how he continues to not only survive but thrive in these uncertain economic and geo political times. Keita will be peeling back the onion revealing the layers to Kane’s process and how he became one of the most successful operators in North American. The two will discuss what they believe to be the future of coworking and flex space in Canada.

Dr. Keita Demming

Director of Development & Innovation, The Covenant Group

Kane Willmott

CEO & Co-Founder, iQ Offices

10:00 am - 10:30 am


Grab a cup of coffee and meet the other attendees. The GCUC Community is full of amazing individuals, experts, novices, and connectors alike.

10:30 am - 11:15 am

Tactical Marketing Strategies

Join industry professionals, marketers, and branding experts at our conference for an insightful session on “Marketing and Branding for Coworking and Flexible Workspace Owners.” Discover effective strategies to elevate your marketing efforts and strengthen your brand within the industry. Topics include crafting a compelling brand story, targeted marketing techniques, online presence, community engagement, lead generation, measuring success, and extending your brand. Don’t miss this opportunity to gain a competitive edge and connect with fellow workspace owners.

Christine Andrews

Partner, Deco Group

Kevin C. Whelan

Marketing Consultant, Everspaces

Cat Johnson

Founder, Cat Johnson Co

Reuben Lau

Online Marketing Strategist, Spacefully

11:15 am - 12:00 pm

Regional Adaptation to Hybrid Needs- Rural, Urban and Suburban

The way people work and use workspace has undergone a significant transformation in recent times, with the rise of hybrid work models. This session explores the unique challenges and opportunities of addressing hybrid needs in various settings, including rural, urban, and suburban environments.

Join us for an insightful session that delves into the evolving landscape of workspace utilization. Our expert speakers will provide a comprehensive overview of the diverse needs and preferences of individuals working in different settings.

Whether it’s the tranquility of rural areas, the vibrancy of urban centers, or the balance of suburban life, understanding the specific requirements and aspirations of each group is key to designing effective workspace solutions. We will examine the implications of hybrid work on rural, urban, and suburban communities. Participants will gain valuable insights into the impact of remote work on local economies, infrastructure, and community dynamics. We will also explore the potential benefits and challenges faced by individuals and businesses in each setting, as well as strategies for creating a harmonious and inclusive work environment that supports productivity and collaboration.

Mark A. Eaton

Founder & CEO, The Corner Coworking, Inc.

Valeria Rodriguez

Operations Specialist, TradeSpace

Edward Wensing

Co-Founder, Verkspace Coworking

12:00 pm - 1:30 pm


Grab a plate and make a friend. Here at GCUC, we believe in long lunches because some of the best connections are made as a community when you break bread with one another. This meal will take place at 150 King St W #200, Toronto, ON M5H 1J9, Canada.

Badge is required for entry. 

1:30 pm - 2:15 pm

Market Occupancy- Canada vs the Rest of the World

In this session we will focus on the current state and emerging trends of the flexspace market, with a focus on market recovery following the global pandemic. You will learn about the latest data and new research in our industry, including occupancy rates, pricing, and demand drivers. The session will also cover the key factors that are shaping the market, such as the shift to remote work, the impact of technology, and the changing needs of businesses. You will have the opportunity to learn from industry experts and gain insights on how to make informed decisions about investing in or using flexspace.

Ben Wright

Executive Director, Partnerships, The Instant Group

2:15 pm - 3:00 pm

Design and Fitout Build

During this session, our expert speakers will guide participants through the various considerations involved in the construction of a coworking space as it pertains to design. They will explore key elements such as space planning, interior design, furniture selection, technology integration, and creating an engaging atmosphere that fosters collaboration and productivity. Beyond the construction stage, this session will also touch upon the ongoing maintenance and evolution of a coworking space. Participants will learn about the importance of adaptability and flexibility in design, ensuring the space can accommodate changing needs and trends. We will discuss strategies for creating an inclusive and diverse environment, cultivating a sense of community, and optimizing member experience to attract and retain tenants.

Carly Nemtean

Co-Founder/ CEO, The Collective Workspace Inc.

Noam Hazan

Founder, Noam Hazan Design Studio

3:00 am - 3:30 pm


Grab a cup of coffee and meet the other attendees. The GCUC Community is full of amazing individuals, experts, novices, and connectors alike.

3:30 pm - 4:15 pm

Future of Work: Fireside Chat

In this session Wayne Berger, a visionary leader in the world of workspace innovation and  Liz Elam, founder of GCUC and a prominent figure in the coworking and flexible workspace community will delve into the evolving workspace landscape. The two will share unique insights and perspectives that promise to reshape the way we think about work and the future of our shared ecosystem.

Wayne has given Liz the go ahead to ask anything she wants so this session is one you will not want to miss.  Join us for this fireside chat to gain firsthand knowledge from two industry titans as they navigate the uncharted territories of workspace flexibility and explore the market forces at play.

Liz Elam

Founder , GCUC

Wayne Berger

CEO / The Americas, IWG

4:15 pm - 5:00 pm

Culture, Community, Connection

In this session we will explore the role of culture, community, and place in creating successful and vibrant ecosystems. You will learn the key elements that contribute to a thriving ecosystem, including and not limited to, the people, places, and cultural values that shape the environment. We will dive into how to cultivate a sense of belonging, how to design spaces that foster connection and collaboration, and how to build and maintain a culture of innovation and growth. You will also have the opportunity to hear from experts about how businesses and organizations have successfully activated their ecosystems to drive accelerated impact. This session is suitable for business owners, community leaders, and anyone who is interested in creating and nurturing thriving ecosystems.

Tessa McLoughlin


Adrian Joaquin

Founder and CEO, Workhaus

Angela Watkins

General Manager, Catalyst Commons

5:00 pm - 7:00 pm

Happy Hour

Stick around for drinks and networking. This event will take place at 150 King St W #200, Toronto, ON M5H 1J9, Canada.

Badge is required for entry.

10:00 am - 12:30 pm

Tours & Talks

Tour A:

  • ACME WORKS – Tour and talk with the ACME team. They will show you their space and give you the inside scoop on what it is like to be a small team during their session “The truth behind the job”.
  • VERKSPACE – Space tour


Tour B:

  • IQ Offices – Space tour
  • Workhaus – Space tour
  • Spaces – Tour and inside look of the Spaces set up with IWG CEO of the Americas, Wayne Berger.


To register for the tour, click buy tickets and scroll down to the add on guided tour option.  It is free with at GCUC Canada ticket.